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Compass asks the critical questions to help you go beyond idea clarity and evaluate how your business performs, grows, and scales.
All ten questions, written feedback on every answer, gaps and risks flagged per response — in one sitting.
These are the areas the full Compass AI assessment covers. Come prepared with honest answers — the feedback is only as sharp as the input you give it.
Evidence that the problem is real and that people want what you're building. What signals have you seen from the market, and how did you collect them?
Problem · Demand · SignalWhat you've shipped, tested and learned so far. Traction metrics, milestones and the momentum you can point to today.
Traction · MilestonesHow you make money. Pricing, unit economics, customer payback — and whether the numbers work as you scale.
Revenue · Unit economicsWhy you and not someone else. What you see that competitors don't, and the defensible edge that keeps that gap open.
Edge · Moat · PositioningHow you reach the customers you described. Your channels, your acquisition motion, and what happens after the first customer says yes.
Channels · AcquisitionThe things most likely to break you. Assumptions you haven't tested, dependencies you can't control, and what you'd do if they broke tomorrow.
Assumptions · DependenciesWhere this goes if everything works. The scale of the opportunity, the shape of the company you want to build, and the bar you're holding yourself to.
Scale · AmbitionOne payment. No subscription. Feedback delivered immediately after the last answer.